-j<h,r,s>   Specify masking of file attributes
  -J<h,r,s>   Specify retention of file attributes (used to override
                config file)

  When PKZIP archives a read-only file (or is forced to archive a hidden or
  system file through use of the -w option) the default is to retain these
  attributes with the file in the archive.  You may choose to strip these
  attributes off the file during the ZIP process by specifying the -j (lower
  case) with the letter(s) corresponding to the attribute you wish to mask.

  You may set masking of particular attributes to be the default by using
  either the PKZIP.CFG file or the PKZIP configuration program.

  If any of these options are set in the configuration they may be
  overridden temporarily by use of the -J (upper case) option.

     pkzip markie.zip -Jhs c:\util\*.*

  Please note there is no space between the -j/J option and the h,r or s.