Directives are not case sensitive.

Spaces after the = sign are removed and do not effect the make
engine. So:

objdir= obj\

works the same as:

OBJDIR=OBJ\

Please note!

OBJDIR = OBJ\
^
^
^
will not work, as the space between OBJDIR and = will cause the
PBMake to view the line as a comment.

The = sign must follow the directive with no spaces between.