To Convert:                 Into:                        Multiply By:
 ─────────────────────────── ──────────────────────────── ──────────────────
 watts/square centimeter     btu/(hour X sq. ft.)         3172.10
 watts/square centimeter     cal., gm./(hour X sq. cm.)   860.421
 watts/square centimeter     ft.-lb./(minute X sq. ft.)   41113.1